PRS for Music on How to Maximise Your Impact on TikTok as a Songwriter

TikTok has become a powerhouse platform for music discovery, offering unique opportunities for songwriters to showcase their work and connect with audiences worldwide. Jade Kamille, a seasoned songwriter, shared some invaluable tips at the PRS Forum on how to effectively use TikTok as a creative tool. Here’s a summary of her insights:

1. Create Content That Engages Audiences

TikTok thrives on short, captivating videos. As a songwriter, think about how your music can be presented in a way that resonates with TikTok users. Snippets of your songs, behind-the-scenes footage of your creative process, or collaborations with influencers can generate excitement around your work.

2. Leverage Trends Without Losing Authenticity

Jumping on trends can boost visibility, but it’s crucial to remain authentic to your style. Jade advises songwriters to adapt trending sounds or challenges to their own creative voice, ensuring your content feels genuine and aligned with your artistry.

3. Use TikTok as a Testing Ground

TikTok is a great space to gauge audience reactions to new ideas or snippets of songs before a full release. Use the platform to test melodies, lyrics, or even rough cuts of your tracks. Feedback from your audience can help refine your work and build anticipation.

4. Engage with Your Audience

The platform thrives on interaction. Respond to comments, engage with duets, and participate in challenges inspired by your own music. This fosters a connection with your audience and keeps them invested in your journey as a songwriter.

5. Think Beyond the Song

TikTok isn’t just about the music; it’s about the story. Jade encourages songwriters to share the inspirations behind their work, personal anecdotes, or even tutorials related to their songwriting process. Adding a personal touch can make your content more relatable and memorable.

6. Collaborate and Network

Collaborating with other TikTok creators, whether they’re dancers, singers, or influencers, can amplify your reach. Partnerships bring fresh perspectives to your work and introduce your music to new audiences.

TikTok’s dynamic and ever-evolving nature offers songwriters a platform to innovate and connect like never before. By following these tips, you can maximise your impact and make your music stand out in the crowded digital landscape.

Source Acknowledgement:

This article summarises insights from Jade Kamille shared during the PRS Forum. For more detailed tips and information, visit the original post on the PRS for Music website.